The LPP Collective

I make things people care about.

Stories. Brands. Experiences. Images. Sometimes all at once.

Everything else is just marketing.

EXPLORE ↓

WRITER AT HEART. MARKETER BY TRADE.

I've spent 15+ years helping organizations figure out what they want to say, who they need to say it to, and how to make someone actually care.

The LPP Collective is where that work meets everything else I love to make: photographs, essays, experiences, brands and spaces for people to connect.

Different mediums. Same instinct: find the story worth telling.

WHAT I MAKE

WORDS

Brand voice, copy, campaigns, essays and the occasional midnight revelation.

Read The Midnight Edit →

BRANDS

Strategy, storytelling and marketing that sounds like an actual human made it.

Find me on LinkedIn →

IMAGES

Honest photography of people, places and the moments in between.

See Some Photography →

EXPERIENCES

Thoughtfully curated gatherings and getaways built around connection.

Up Next: Coming Soon

Fifteen years of making people care.

  • THE LPP COLLECTIVE

    Brand Building + Creative Direction

    Built an independent creative brand spanning storytelling, photography, content and curated experiences, developing everything from brand identity and voice to marketing strategy and customer experience.

  • WEBSTER BANK

    Email + Lifecycle Marketing

    Led email execution across fraud and safety, deposits, lending and seasonal campaigns while building stronger QA, testing and measurement practices and helping shift decision-making from request-led to more data-informed.

  • NEW BELGIUM BREWING

    Brand + Communications

    Led internal and external communications for a nationally recognized Certified B Corporation consumer brand, developing proactive storytelling strategies focused on the human side of business.

  • YALE UNIVERSITY

    Content + Digital Marketing

    Four years creating audience-focused content and digital communications for one of the world's most recognized universities, translating complex institutional stories into clear, engaging marketing across channels.

The rest is on LinkedIn →

HI, I'M LAUREN.

I'm a writer, marketer, photographer, creative director, strength coach, experience-maker and lifelong believer that most things are better when people feel like they belong there.

The LPP Collective started as a photography business in 2020. Somewhere along the way, it became a home for everything I make.

I'm glad you're here.

Work with me · Read The Midnight Edit · LinkedIn · Say hello